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Overview

While traditional Cash Flow Statements are useful for investors and loan applications, most SMB owners struggle to interpret them. Asset’s Simplified Cash Flow Report provides a clearer, more actionable view of a Business’s cash movements over time. This report helps Business owners quickly assess:
  1. Start and End Cash Balances
  2. Where cash entered the business (e.g., sales, loans)
  3. Where cash left the business (e.g., expenses, loan payments)
Unlike the Profit & Loss Report, which includes non-cash items like depreciation, the Cash Flow Statement focuses only on actual cash movements, giving a clear picture of financial liquidity.

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How to Generate a Simplified Cash Flow Report

  1. Call the Retrieve the Cash Flow Report endpoint with:
    1. Business ID
    2. Start Date
    3. End Date
  2. Display the data using the following structure (backed by customer research for clarity):
    1. Starting Total Cash
    2. Cash Flow from Ops (Cash in and out of the business from Operating Activities)
    3. Other Cash Flows (E.g. Loans and interest payments)
    4. Ending Total Cash

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Cash Flow Best Practices

  • Filter by date range – A date picker with standardized options (months, quarters, years) makes comparisons easy.
  • Enable Ledger drill-downs – Users may want to explore details behind cash movements. Use the Ledger Statement report to provide transaction-level data
Questions? Reach out via our Contact form.